Videos will work exceptionally well in driving customers to your website and converting more visitors into paying customers, but just like anything, if you don’t do it right, it won’t do anything for you at all.
You don’t need a ton of pricey equipment either. Depending on the type of video you want to create, an actual movie shot with a video camera, or a screen capture presentation with narration, the software, and tools you need to make them are readily available. You shouldn’t have to invest more than a few hundred dollars for the software, camera, tripod, and microphone.
Please don’t get too caught up in the idea of making a video, many people can get very intimidated by this process, but you really don’t need to. You don’t have to actually be on the video if you don’t want to. If you are making a screen capture type of video, you won’t be on it at all, and even if you’re making a demonstration video, you either don’t have to show yourself on camera or have someone else on camera. The point is that don’t let foolish fears keep you from using this potent tool.
Another concept to keep in mind is that while you don’t need to have a professional-grade video, you do need to make it appealing to your viewers; if you don’t, they won’t be viewers. For one thing, make sure that the quality of the audio and video is good. Make sure that they can hear and understand what you are saying.
Do not, I repeat, do not stammer, stutter, and fill your videos with a lot of ‘um’ all the way through. If you make a mistake while you are narrating, start again. No one wants to listen to someone who can’t seem to string more than one sentence together at a time; it’s painful.
If you absolutely don’t think you can do it, get someone to do it for you. Another thing that can help is to outline the points you want to cover to help them. This can help keep you on target when you’re narrating.
Keep your video short, usually around 3 to 5 minutes long. This isn’t a video course; it’s just a snippet to get them interested in learning more and getting them to go to your website; short and sweet is best.
Make sure you include the URL of your website in the video and the description you supply when you submit your video to a video directory. Use keywords for the title, tags, and description of your video to get as much traffic as possible. Using these
video marketing concepts will help you get the biggest bang out of your online video buck.
