With the continuing decline in the attention span of most of the people online, it’s only inevitable that more advertisers would turn to video as a way to get their message out. If you’re new to online marketing or a ‘newbie,’ then you’ll want to learn as much as possible about video marketing for newbies. It’s not severe, and all indications are that it’s the wave of the future.
You can use videos on your website or blog to capture your reader’s attention far more quickly and effectively (if it’s done right) than you could with just the printed word. You can also use videos to drive traffic to your website or blog. The search engines love fresh content, and that includes new videos.
The necessary steps to the process are pretty much the same as with article marketing, except, of course, you are creating a video. There are many low cost or even free video software products that will make it possible for you to do a full presentation and teach your visitors a critical skill. That will keep them coming back for more if you give them something of value before asking them for sale.
First, you will need to determine what the topic of your video will be. Find some issue or problem that faces a lot of people in your niche market. Then create a video that will provide an answer or solution to that problem. Don’t worry about getting too fancy. Just make sure the video and audio are clear and that you don’t talk too fast or stutter and stumble over your words.
It’s really annoying to have to try and sit through some tutorial where every other word is ‘ah.’ Rehearse and practice before you start recording. If you are demonstrating something in real-time, pause the recording while waiting for the website to load or during any other time when things are moving slowly. Don’t expect your viewer to sit through a 45-minute video when the information can be demonstrated in just 10 minutes.
Once you’ve decided on your video’s topic and you’ve got a rough ‘script’ written, it’s time to incorporate some carefully chosen keywords. This will make it possible for your video to get a top ranking on the search engines. When you write the title, description, or tags for your website, you will use them. If you’ve chosen the right keywords (3-5 word keyword phrases that get high monthly searches with relatively low competition), then your video will rank well; if it ranks well, you will get a ton of very qualified traffic to your website… for free!
Now you’ve got your video recorded, your title tags and description keywords optimized (with the URL of your website front and center), the next step is to submit your video to video directories. I’m sure most of you have heard of YouTube, which is a great place to start. You can also search and find other online video directories where you can submit your video to.
That’s pretty much it in a nutshell. You can record a PowerPoint Presentation where you illustrate how to do something, or you can do a screen capture style video where people are looking over your shoulder while you do something; either way, you’ll have great success with video marketing for newbies if you follow these tips.