There are many video marketing articles online, all trying to tell you what you need to buy or how you need to make your videos for the best results. As with most everything online, it can easily cause information overload. Don’t worry, it’s not hard to jump on the bandwagon and start making your own videos to drive traffic and make sales.
Here are 5 essential anchor points you need to consider and keep in mind when you first start out:
1. What kind of video should you make? How best to present the information to your target audience? For example, if you are in the internet marketing niche and try to teach people how to do something online. Generally, the best way to make that type of video is by using some software (readily available online, some of it is free) that will take shots of your actual computer screen and then put those shots together, along with your narration, into a video.
If you are trying to demonstrate something offline, you’ll need a video camera and possibly a tripod. You can get an excellent camera and tripod for a few hundred dollars.
No matter which type of video you are making, you will also need a quality microphone so anyone watching your video can actually hear what you’re saying. Again, this won’t cost a lot, usually between around $35 and $50.
2. Make out an outline. Do not waste your customer’s time by hemming and hawing your way through your video; it’s obnoxious. No one expects a professional actor, but you should sound casual and like you know what you’re talking about. If you make a mistake, go back and do it again.
3. Keep the video short and to the point; generally, about 3 -5 minutes is plenty. Remember, you are just giving them a ‘snippet.’ You’re not telling them everything. You’re just trying to provide them with something of value, so they learn to trust you, so they eventually buy from you. Keep some things to yourself at this point.
4. Pick out great, well-targeted keywords that are related to your niche market. It’s best to have 3 -5 keywords that get high monthly searches and low competition.
5. Submit your videos to video directories. Most everyone has heard of YouTube, but there are many others online where you can submit your quality videos. Just do a search online to get a list. When you offer your videos, make sure that you use the keywords you found in step 4 when writing out the title, tags, and description. That will help your video get seen, hopefully, a lot, and that will drive traffic to your website.
No need to get overwhelmed or overthink anything.
Out of all the video marketing articles online, I hope this one will help clarify any confusion. The bottom line is just to do it. As with anything, the more you do it, the more tricks and tactics you’ll learn to make your efforts better and better.