There are many ways you can use email video marketing to enhance your business. By building an email list, you can build rapport with the people on your list by teaching them some skills to help them. Once you do that, you can make the occasional recommendation for a product or service that will benefit them, and they will be likely to buy.
Using video is an easy way to increase your response rate. People online are relatively short of time and attention span. A good video will help grab their attention and hold on to it. If you make a series of good quality, short (3 -5 minutes) videos that will help them with some problem or issue that they have, you can gain their trust and respect, and they will stay on your list for a lot longer and even buy things from you on occasion.
Make sure that your videos are easy to understand. Don’t use any jargon or big words; that isn’t the way to establish yourself as an expert, it will most likely just annoy people, and they will stop watching.
Instead, make sure that if you do use jargon, you explain what it means. Use these videos to educate people and not just as one long sales pitch. Use emotion to create a sense of urgency so they will buy from you.
Take this example, if you are selling a diet aid, you can make a short video that explains why your diet aid is better than the others. Instead of making it dull and filled with technical drug names, clarify that your diet aid will help them look great at the beach this summer. Or that your diet aid will allow them to get the tight hot, abs they’ve always wanted.
Use emotional words that conjure up a positive mental picture. It’s ok to mention the facts, but don’t get too caught up in things’ technical side. Always include plenty of ’emotion’ words. Emotion is what makes people actually make the purchase; logic will give them a reason to justify it.
When you’re making your video, don’t worry about making it perfect or think you have to have a flashy presentation. The less you have going on, the better. The video portion should only compliment the audio. Keep it simple. You want people to focus on your message and not just some flashy graphics.
Do make sure that you speak slowly and clearly when you record your audio. If it helps, make a script to follow so you won’t forget to cover any of the critical points. Don’t try to sound overly professional; just be yourself. Of course, that doesn’t mean you should be stammering or stuttering, but you can only act as though you’re talking to your friends. Keep it casual and comfortable.
Use email video marketing to provide all the people on your email list with so much valuable and helpful information that they’d never consider hitting the ‘unsubscribe’ button. Give them what they need, and they’ll return the favor by buying the products you recommend. Using video just makes the process better.